Market Like A Boss From A Boss

About Towan

There is only one word to describe Towan Isom—“powerhouse”. Towan is a powerhouse business woman, marketing guru and diversity and equality influencer. The President and CEO of Isom Global Strategies (IGS), an award-winning strategic communications, public relations, and digital advertising firm in Washington, DC, Towan has generated more than $21 million in business revenue in the past seven years. Since starting IGS in her basement 20 years ago, Towan has successfully grown IGS to a stable business. IGS’ clients have included Nike, Comcast Xfinity, the US Marine Corps, the US Army, GlaxoSmithKline, and numerous other Fortune 500 companies and federal government agencies with a combined revenue in the billions.

A graduate of the Goldman Sachs 10,000 Small Businesses program, Towan funnels her decades-long experience in corporate consulting, marketing, and public relations. Towan’s company has made the Inc. 5000 list of fastest-growing private companies two years in a row and is expected to place again in 2019. Often referred to as “The Millennial Whisperer,” Towan is the author of the Managing Millennials Toolkit and Chasing Greatness: The Young Professional’s Guide to a Dynamic Life.

Upcoming Sessions

• Session 1: Marketing for Small Business Owners
• Session 2: Fundamentals of a Marketing Plan
• Session 3: Marketing Your Personal Brand for a Job Promotion
• Session 4: How to Build a Marketing Process
• Session 5: Marketing Strategy - Building an Earned Media Strategy
• Session 6: Marketing Strategy - Building a Paid Media Strategy
• Session 7: Marketing Strategy - Building an Owned Media Strategy
• Session 8: How to Create a Public Relations Strategy
• Session 9: Marketing Strategy - Building an Earned Media Strategy